The Media Interview

In her blog posting, The High Cost of a Six-Figure Book Advance, Sallie Goetsch makes the following points, which apply to anyone trying to get the word out about their product, not just authors:
Getting into the public eye
To get visible enough fast enough, you probably need a publicist, which means shelling out several thousand dollars. [...]

I heard a headline on CNN the other day that made me curious. New York Rep. Peter King allegedly said there were too many mosques in the United States, but he claimed he was being taken out of context. The remarks were said to be in an interview with Politico.com, so I immediately [...]

Angelina Jolie is being called a hypocrite by some media (for instance, here, here, and here) after she imposed strict limits on interviews during the June 13th premiere of A Mighty Heart, in which she plays the widow of murdered Wall Street Journal reporter Daniel Pearl.
Roger Friedman of Fox News blasted Jolie for [...]

The Today Show’s Matt Lauer, talking with Larry King about the most fascinating person he’s ever interviewed:
LAUER: You know I’m one of these people who tends to think that the ordinary people are more fascinating than the celebrities and even the politicians. Celebrities and politicians are practiced, you know. I mean they’ve been asked these [...]

Margie Zable Fisher’s guest post on Guy Kawasaki’s blog caused a lot of reaction recently with her Top Ten Reason’s Why PR Doesn’t Work. Most of the reasons concerned misperceptions about the PR process, and miscommunication between client and PR firm, but the one that interested me most was #3:
The client has not been [...]

In an article entitled The King of All Media vs. the Shameless Marketing Guru, Debbie Allen talks about her unique way of preparing to be interviewed by shock jock Howard Stern:

Knowing the interview would be a challenge, Debbie asked a previous guest of the show to coach her before the interview. She soon discovered that [...]

Had a client on the radio the other day and he arranged with the station to have a link from their website to his home page. Several times during the interview the hosts mentioned about going to the website for more information. So far so good.
When the program ended, my client began monitoring [...]

Too often we take our voices for granted, until you’re on a media tour, for example, and you’re answering questions all day long. Today is World Voice Day, which was started back in 2002 to encourage everyone to
assess their vocal health all year long, and take action to improve and maintain good voice habits. [...]

There’s a good lesson in this quote from PR/media training legend Chet Burger:
the biggest problem in PR or the biggest problem of persuasion as not getting the audience’s attention-that’s what most public relations people worry about, how can I get my story in print, how can I get attention for it…. I’ve always found the [...]

Preparing for a live television interview is tough. Even if you’ve had a lot of experience on TV, every situation is different enough - even down to the way you’re seated - that you need to be well prepared to handle what comes at you. Even then, there’s always something more…
The other day [...]