The Media Interview

Self-published parenting author Brenda Nixon was interviewed on the CAN Marketing Blog about her experiences with getting and doing radio interviews. Here are a couple of excerpts:
Interviewer: What are a few problems you’ve encountered on radio and how did you overcome them?
Brenda: Only a couple times have I had a host who wasn’t a [...]

To authors who are still surprised that not all interviewers have read their book cover to cover, I offer these words from Buzz Machine’s Jeff Jarvis back in 2005:
…don’t think that every time you see Matt Lauer interviewing an author, he has read the book. Authors who get publicity on TV know that their books [...]

Here’s a tip for your media kit page - provide some out-of-the-ordinary background material on yourself, even if you don’t think it’s relevant, but make sure it really is unusual or interesting. Chris Anderson, author of the best-selling book on the new economics of social media - The Long Tail - did just that [...]

Sawmill Marketing Public Relations in Baltimore talked with an editor from US News and World Report, who complained that companies sometimes make it difficult for reporters to find basic information on their websites. Here are some useful tips from the Sawmill blog for anyone who wants the media to access their information on the [...]

Does your media kit include background research? Do you help the media understand why your material would appeal to their audience? Have a look through this media-friendly kit from home improvement consultant Carol Abrahamson - and watch for the special touches. For example, she shows the word count beside the titles of [...]