The Media Interview

In an article entitled The King of All Media vs. the Shameless Marketing Guru, Debbie Allen talks about her unique way of preparing to be interviewed by shock jock Howard Stern:

Knowing the interview would be a challenge, Debbie asked a previous guest of the show to coach her before the interview. She soon discovered that [...]

The Canadian Broadcasting Corporation’s radio interview show, As It Happens (on air since 1968) , is famous for getting people on the telephone in the strangest places anywhere in the world. Here’s one the show’s founders couldn’t have envisaged:
The introduction to the piece from December 2006 includes this line: “Dr. Simon Grant delivered [...]

Preparing for a live television interview is tough. Even if you’ve had a lot of experience on TV, every situation is different enough - even down to the way you’re seated - that you need to be well prepared to handle what comes at you. Even then, there’s always something more…
The other day [...]

There’s a lot of emphasis on giving short answers for audio or video interviews - the all-important soundbite - but here’s a good reminder not to make your answers too short!
Try to answer in full sentences as it makes it easier for them to edit. So if they say “What percentage of employees [...]

What do New York Subway drivers have in common with spokespeople? They should both be clear speakers…
Whether it’s an accent, speech impediment, soft-spokenness - whatever - if your job requires clear communication with the public, then part of your job requirement is clear speech. You have to wonder sometimes why a particular [...]

Media coach Roberta Gale reminds us all of an easily-forgotten point for phone interviews: turn off your call waiting!
Yeah, it’s a godsend when you’re talking to your mother and the network is trying to call to let you know you’ve made the finals of “American Idol,” but it’s a less-than-stellar feature when you’re being [...]