Media coaching as an exercise routine
A good reminder from Pam Perry on the PR Distinction blog: taking media training does not mean you don’t have to prepare for each interview. She uses the analogy of exercise, which I’d like to apply in my own way here.
Suppose that you learn a series of exercises to help you stretch before running. First of all, you make sure you do those exercises before each run, but more importantly, you adapt the exercises to each run. If one leg has been hurting, you do different exercises or vary the amount. If you know you’re doing a 10k race, you work out differently than if you were doing a quick mile before breakfast.
Every media interview is different, but your media training gives you tools to deal with each one by properly preparing.
Posted: June 25th, 2008 under Media Interview Preparation, Why Media Coaching?.