Let sleeping FEMA directors lie (down, that is)
NEW YORK, Oct. 23 /PRNewswire-USNewswire/ — Michael D. Brown, Former FEMA Director and Current Director of Cotton Companies, one of the leading disaster preparedness and restoration organizations in the nation, is available for comment regarding the wild fires that are devastating Southern California.
Offering yourself for media interviews when you have expertise on a current news story is smart, but not if your name is currently mud. Michael Brown was one of the officials who oversaw the disastrous response to the Katrina disaster - why would we suppose he’d have anything of value to say about California’s fires?
The problem with a bad rep is that you might have something valuable to say, but we can’t trust you.
I’d also say this was a bad move on the part of Cotton Companies - why would you make the public aware that you’ve hired a person who has no public credibility in your industry?
Posted: October 25th, 2007 under Crisis Management, Tips for Interviewees.