Boast and you’re toast
Many professionals are torn between wanting to promote themselves during a media interview and sounding boastful. Here’s one good solution from C.J. Hayden, who helps professionals market themselves:
One of the secrets to effective articles, talks, and interviews is to tell stories about your clients. When you describe their challenges and accomplishments, you reveal the value of your role in helping them without having to boast about it.
And people love to hear real-life examples and stories.
Posted: October 14th, 2007 under Business Tips, Tips for Interviewees.