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Author’s advice from the radio interview trenches

Self-published parenting author Brenda Nixon was interviewed on the CAN Marketing Blog about her experiences with getting and doing radio interviews. Here are a couple of excerpts:

Interviewer: What are a few problems you’ve encountered on radio and how did you overcome them?

Brenda: Only a couple times have I had a host who wasn’t a skilled interviewer. He/she stumbled over or repeated questions. In those cases, I elaborated on my answers and tried to make the interview as informative for the listener as possible. One time I was interviewed by a San Francisco shock jock who used profanity and vulgar statements. With him, I continued to answer legitimate questions and simply ignored the inappropriate ones refusing to be lowered to his style of communication. I wanted his listeners to gain something of value from the interview.

Do you give stations suggested questions before an interview?

Some request question and others don’t. If a radio producer or host doesn’t mention a need for questions prior to the interview, I’ll ask as a courtesy.

Lots more useful tips in Part One of the interview and Part Two.

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