Media coaching interventions
Can’t take credit for the title of this piece - it’s a phrase I found on Ike Pigott’s old blog Accentuate the Positive (the new and improved Ike is at Occam’s Razr) and I think it’s a perfect name for those situations where a loose cannon needs media coaching to get reigned in. Here’s the link to the article that Pigott was referring to when he coined the term.
Posted: September 29th, 2007 under Crisis Management, Interviews Gone Bad, Sports Tips, Tips for Interviewees, Why Media Coaching?.