Maybe someone else should take the media interviews…
In answer to Margie Zable Fisher’s Top Ten Reason’s Why PR Doesn’t Work, Brian Solis came up with Why PR Doesn’t Work and How to Fix It (thanks to Point Being for pointing it out).
Solis makes a lot of very useful points, but for my purposes, this piece of advice for clients was particularly relevant:
5 - Just because you created the product doesn’t mean you’re the best person to sell it. I’ve worked with some of the most passionate executives that just don’t click with the people they’re trying to engage - no matter how hard they try. Suck it up and get a spokesperson who can help tell the story to the people that will help grow your business.
Posted: June 8th, 2007 under Business Tips, Your Presentation.