Add spellchecking to your interview checklist
Had a client on the radio the other day and he arranged with the station to have a link from their website to his home page. Several times during the interview the hosts mentioned about going to the website for more information. So far so good.
When the program ended, my client began monitoring his website hits. Nothing. A few more minutes go by and still nothing. Finally he decided to check the station’s website and, sure enough, they had misspelled the address for his site.
Luckily the station was able to correct the error right away and the moment they did he got six visitors, but imagine what might have happened in the 35 minutes between the interview and the correction of the address…
Posted: May 28th, 2007 under Author Tips, Following Up a Media Interview, Media Interview Preparation.