The Media Interview

I have no idea if there’s anything to this post on NASCAR North, but it raises an interesting point about how organizations could use the timing of media interviews to try and influence how their spokespeople will respond.

NASCAR has gone hollywood or perhaps more accurately it’s gone WWE. So much of the spectacle that is a NASCAR race is fueled by media interviews, often held at the height of emotional vulnerability on the part of the drivers almost begging them to lash out and be controversial.

I wish the writer had fleshed out this comment a lot more. Normally, of course, organizations try to protect themselves and their people from interviews when they’re “at the height of emotional vulnerability” precisely because you can’t predict what the interviewee might say. But if you’re trying to stir the pot, then that’s the “best” time; a kind of reverse crisis management.