The Media Interview

wall·flow·er: a person who from shyness or unpopularity remains on the sidelines of a social activity
Are you being a wallflower in your media interviews? Are you waiting on the sidelines of the conversation, hoping the interviewer will ask you THE QUESTION?
Never let yourself come away from an interview saying “I wish they’d asked [...]

Canada’s CBC Radio is running a six-part series about the news media and public relations Spin Cycles: A Series About Spin, The Spinners And The Spun. I only happened upon the fourth episode this past Sunday, but I’m catching up on their website, which not only has the broadcasts, but also full (or at [...]

There’s a good lesson in this quote from PR/media training legend Chet Burger:
the biggest problem in PR or the biggest problem of persuasion as not getting the audience’s attention-that’s what most public relations people worry about, how can I get my story in print, how can I get attention for it…. I’ve always found the [...]

Of course, part of building a brand is knowing how to look good on the boob tube. “Authors who are media-genic are going to increase their chances ten-fold of being published and published successfully,” says publicist Lisa Ekus, who also notes that she gets twice as many bookings for authors who are media-trained. Interestingly, her [...]

Bollywood star and winner of the popular reality show Celebrity Big Brother Shilpa Shetty has been granted a work permit by the British government.
Labour MP and former minister Keith Vaz wrote a covering letter for the permit application after which the British government granted Shetty the necessary work permit, enabling her to make money from [...]

Check out this detailed account on the Huffington Post of how the message of a media interview can get misrepresented in the editing process and perhaps more importantly how the misrepresentation certainly seems deliberate.
According to business psychologist and author Debra Condren, she was approached by a producer from ABC’s Nightline, who was looking for [...]

Found this interesting observation about paying for media interviews. It’s from Don Hewitt, creator and producer of 60 Minutes, in his 2001 book Tell Me A Story:
The truth is that reputable newspapers and reputable news broadcasts pay for interviews all the time, not in cash but in something more valuable - newspaper space and [...]

The Australian Prime Minister’s office maintains a large collection of media interview transcripts dating back to 1997.

All recently released WWE wrestlers have been told that they are not allowed to do media interviews until their non-compete clauses expire.
- on Wrestling Confidential, February 8, 2007

If you don’t want to do interviews but will pose for photos before a show, it’s good to bring a show buddy, a friend or colleague… You can engage in a deep conversation with said show buddy and keep most of the press at bay. If you want to at least pose for a pic, [...]