The Media Interview

Of course, part of building a brand is knowing how to look good on the boob tube. “Authors who are media-genic are going to increase their chances ten-fold of being published and published successfully,” says publicist Lisa Ekus, who also notes that she gets twice as many bookings for authors who are media-trained. Interestingly, her base of clients has shifted from the large houses to the mid-sized or small houses, whose authors are reaching for the big chocolate cheesecake in the sky. “These people are getting increasingly savvy about what it takes to promote books and get them out there. The larger publishers, on the other hand, are letting it happen on a rote basis.” [emphasis mine]

- excerpt from Chefs Shake Up the Cookbook Market
in PUBLISHING TRENDS July 2000