The Media Interview

Advertising Age reports that Britney Spears’s ex is shooting a Super Bowl commercial for Nationwide Insurance. Kevin Federline is shown living the life of a rapper, until we discover he’s daydreaming while tending french fries at a fast food joint; the theme - this could happen to you, so get insured.
Last year’s Nationwide ad [...]

In a 2004 interview, Fred Chappell recalls his days as Poet Laureate of North Carolina from 1997-2002:
Worst experience: Being interviewed by some local or other TV reporter, she said, “So—make up a poem for us.” Like an idiot, I mumbled out some jumble or other. She said, “Well, that’s not very good.” (She [...]

The Wresting Radio Awards take place tommorrow, but there’s still time to vote for Best Interview, and Best Female Interview, and Best Media Interview of the Year.
Just to catch you up: there are wrestling radio shows and they have an annual awards event.

I recently came across Glass House, the transparency/new media blog of Frank Shaw, president of Microsoft Accounts for PR firm Waggener Edstrom Worldwide and he’s clearly a keen observer of the interview process. Based on over 20 years of sitting in on client interviews he posted some advice for interviewers - and it all [...]

Ok, so this kind of “stitch together bits of your media interviews out of context to try and make fun of you” isn’t fair, however, it’s one of the better editing jobs I’ve seen. Looked at from another perspective, this compilation shows that Vin Diesel is good at staying on message.

In a post for the Online Marketing Blog, Jolina Pettice argues that there’s “no we in media interviews”:
…it’s very common for interviewees to fall into a habit of saying, ‘we do this’ and ‘we do that’. The problem is that ‘we’ is not your company name!
When companies have invested significant amounts of time and money [...]

“I will not assume everything an interviewee says is a lie, but I will demand proof for everything.”
I’ve been working on this post for several days now and haven’t found the exact wording to qualify this provocative sentence, so I’m going to leave it like this, as it may create more discussion.
I’m interested in promoting [...]

Been a lot of talk about a TV interview with American Idol judge Paula Abdul on January 11. People are saying she was drunk; her spokesperson says she was tired after three straight days of media interviews (see his comments below the video). Whatever the cause of her wild swaying and slurred words, she [...]

No sooner had I written that I was back in full swing for the new year, than I got flattened by bronchitis. I thought, ok, at least no one will hear my continual coughing while I write… but that assumed that I’d have any strength left to write after putting in a partial day’s [...]

It’s been a while since I’ve been able to post - some challenges over the holiday season, but mostly a lot of fun family time - and I’d like to wish all of you a happy holiday 2006 and the best for the coming year!
It’s been a busy six months since I began this blog [...]