Emotional branding in media interviews
Rob Amberg of of Cushman/Amberg Communications in St. Louis posted an interesting piece about Emotional Branding on his Transom blog (love the name - visit the blog to get the background on it). He talks about how Matt Miller, the CEO of Playworld Systems uses ads and media exposure to promote his company by attaching it to the emotions surrounding kids and play:
If you listen to media interviews with Matt, he doesn’t talk about playgrounds. He talks about the world needing play. And he doesn’t care if you play on his playground or a competitors. He just knows what play can do and is an advocate for it.
Posted: January 26th, 2007 under Business Tips, Key Message, Media Interview Trends, Your Presentation.