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Don’t talk yourself short

There’s a lot of emphasis on giving short answers for audio or video interviews - the all-important soundbite - but here’s a good reminder not to make your answers too short!

Try to answer in full sentences as it makes it easier for them to edit. So if they say “What percentage of employees do you think lie on their resumes?” Don’t answer “about 46%”. Rather say: My best estimate is that at least 46% of employees lie on their resumes. It’s probably even a little higher for those applying for executive positions.”

TV producer and host Deborah Boland on Krishna De’s Biz Growth News blog

And of course one of the things she means by “easier for them to edit” is that no one can throw the clip “about 46%” on the evening news. In other words, you’re selling yourself short by giving a super short answer because you won’t get quoted.

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