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What do New York Subway drivers have in common with spokespeople? They should both be clear speakers…

Whether it’s an accent, speech impediment, soft-spokenness - whatever - if your job requires clear communication with the public, then part of your job requirement is clear speech. You have to wonder sometimes why a particular person was chosen or hired to speak to the media on behalf of an organization, company, or country. I don’t care how much they know about the topic; if they can’t clearly communicate it, then the message isn’t being delivered.

Of course this applies to anyone doing a media interview - if you’re a small business owner or an author or an artist, you are the “company spokesperson” and you need to make sure you’re able to be understood. Hiring out the job isn’t an option, so get help with your speech.

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