The Media Interview

In June 2004, Irish journalist Carole Coleman did a now-famous interview with George Bush (full transcript here) in which she pushed the US President about the war in Iraq in a way that few had done before that time. She subsequently wrote a book that takes off from that interview - Alleluia America: An Irish Journalist in Bush Country - an excerpt of which appeared in the Times Online.

The excerpt offers fascinating insights into how interviews with the President are arranged, conducted, and, as this example shows, how they are sometimes followed up by White House staff:

“We just want to say how disappointed we are in the way you conducted the interview,” she [White House press officer identified as MC] said.

“How is that?” I asked.

“You talked over the president, not letting him finish his answers.”

“Oh, I was just moving him on,” I said, explaining that I wanted some new insight from him, not two-year-old answers.

“He did give you plenty of new stuff.”

She estimated that I had interrupted the president eight times and added that I had upset him. I was upset too, I told her. The line started to break up; I was in a basement with a bad phone signal. I took her number and agreed to call her back. I dialled the White House number and she was on the line again.

“I’m here with Colby,” she indicated.

“Right.”

“You were given an opportunity to interview the leader of the free world and you blew it,” she began.

I was beginning to feel as if I might be dreaming. I had naively believed the American president was referred to as the “leader of the free world” only in an unofficial tongue-in-cheek sort of way by outsiders, and not among his closest staff.

“You were more vicious than any of the White House press corps or even some of them up on Capitol Hill . . .The president leads the interview,” she said.

“I don’t agree,” I replied, my initial worry now turning to frustration. “It’s the journalist’s job to lead the interview.”

It was suggested that perhaps I could edit the tapes to take out the interruptions, but I made it clear that this would not be possible.

As the conversation progressed, I learnt that I might find it difficult to secure further co-operation from the White House. A man’s voice then came on the line. Colby, I assumed. “And, it goes without saying, you can forget about the interview with Laura Bush.”

Clearly the White House had thought they would be dealing with an Irish “colleen” bowled over by the opportunity to interview the Bushes. If anyone there had done their research on RTE’s interviewing techniques, they might have known better.

MC also indicated that she would be contacting the Irish Embassy in Washington — in other words, an official complaint from Washington to Dublin.

“I don’t know how we are going to repair this relationship, but have a safe trip back to Ireland,” MC concluded. I told her I had not meant to upset her since she had been more than helpful to me. The conversation ended.