Don’t forget to mention my websi….
Saw two women being interviewed on CNN the other day about a CD they produced to help people get to sleep. The interview was wrapping up and we hadn’t heard or seen anything about a website for the product. At the last second, as the women were saying good-bye, one of them tries to blurt out the address of the site… I never did make out what she said.
Always talk to the producers/hosts before a live interview and be sure they have your website address in writing (give them your card, don’t just tell them the address) - ask if they’ll put it on screen or mention it (saavy media people will put the address on their own website and have the audience go there to get the link). If they forget (perhaps that was the case here with CNN), it’s up to you to mention it in the interview…. not in the dying seconds when no one can hear you.
BTW, it sounds like an interesting product - the music has been chosen and mastered in such a way as to match the 60-80 beats per minute which sleep research says is optimal, and highs and lows of volume have been reduced so there are no jarring moments. Oh, and the website is www.bedtimebeats.com.
Posted: September 18th, 2006 under Arriving at a Media Interview, Media Interview Preparation, Media Interview Trends.