I’ll never have to do broadcast interviews
Jeff H. on the McClenahan Bruer Communications blog, points out that spokespeople for b2b tech companies, who up til now have tended to focus on media training for print/online interviews, may need to do some broadcast media training if more and more interviews are recorded for podcasts.
Good point. And of course this applies to anyone who has traditionally dealt primarily with non-broadcast media; the web is making audio and video interviews incredibly simple and inexpensive to create and to “broadcast”.
Reminds me of that scene in the movie Singing in the Rain, when the silent film stars rush out to get elocution lessons because talkies burst onto the scene.
Posted: August 29th, 2006 under Media Interview Trends, Technology and Media Interviews.
Comment from Jeff
Time October 25, 2006 at 5:24 pm
I’m glad you bring up the point about this possible trend also applying to those who deal primarily with non-broadcast media. I recall a media trainer once telling a tech client: “We won’t worry about broadcast media training today; you’ll likely be interviewed by print reporters.” Might’ve been a practical move then, but now we better prepare for all types of formats.