In court vs. On camera
Law Gazette article out of the UK.
Dangerously, many lawyers also believe that if they are able advocates and successful practitioners their skills will transfer seamlessly to media interviews and areas of law in which they have no real expertise.
Most are wrong – we all know the axiom about the lawyer representing himself having a fool for a client. And even in the largest firms where marketing and communications professionals abound, their expertise may be limited to business development and marketing communications and not to handling crises.
…Allocate spokespeople. Train them in media interview skills;
Thanks to Justin Patten’s Human Law blog for pointing me to this article.
Posted: August 7th, 2006 under Business Tips, Why Media Coaching?.