The Media Interview

I’m not a fan of titles like this: 7 Steps to the Perfect Media Interview. The article is from John Jantsch - author of the popular (and I think highly useful) Duct Tape Marketing System and there’s nothing I would disagree with in his 7 steps. But neither will they lead to a [...]

I always enjoyed Alan Alda’s work on Scientific American Frontiers - his easy-going manner and infectious curiousity helped bring complex scientific ideas down to earth - so it was a wonderful surprise to stumble upon his thoughts about his interviewing style for that show:
I found I wasn’t asking good enough questions because I assumed I [...]

Does your media kit include background research? Do you help the media understand why your material would appeal to their audience? Have a look through this media-friendly kit from home improvement consultant Carol Abrahamson - and watch for the special touches. For example, she shows the word count beside the titles of [...]

There’s been some blogging recently (see below) about a post on BC Beat, June 27 pointing up some canned comments from execs at YouTube The reporter Googled to see if other reporters had used what they felt was a canned comment. To their surprise, they found an almost identical quote from another YouTube [...]

Ok, so I joked about putting the ME in Media, but there’s a serious point to all of this - the web is helping to break down distinctions between “the media” and “the non-media”. The ability of anyone in the world to contribute to or even break news stories via the web has led [...]

I’ve been posting recently about how the internet is making it possible for edited interviews to be supplemented with full transcripts or full video/audio. So it was very interesting to stumble upon the Echo Chamber Project, a collaborative video documentary being constructed on the web. Part of the production process is to post [...]

Ever wondered what it’s like to do a media tour? Try this series of podcasts from Raincoast Books:
On June 12, 2006, Anthony Bourdain spent a day in Vancouver doing media interviews and bookstore appearances to talk about his new book The Nasty Bits. He wore a lapel microphone during the entire day, allowing Raincoast [...]

Reading this piece - Vlogs Gone Wild - from vlog evangelist Alan Wilensky, it struck me that the title of my blog makes a hidden assumption about “the media” interviewing “the non-media”. But if everybody has a blog and a camera, and interviews everyone else… I better start thinking of a new title.

Here’s something new that media coaches need to prep people for: being interviewed while you drive! This clip is from Sixty Second View, a new vlog on public relations topics from David Brain, President & CEO Edelman Europe.
Technology continues to change the way in which interviews get conducted! Imagine the first person [...]

Interesting account of a guest’s experience on a political talk show - in particular, the part about being faced with a question to which you don’t know the answer, being asked to come back the next night to talk about it, and then not getting to answer it. Good example of what can happen [...]