When media interviews go wrong
Matthew Stibbe - writer-in-chief at Articulate Marketing and Editor of ModernPilot.com - has a nice summary of what can make a media interview go wrong, from the interviewer’s standpoint and the interviewee’s. What I like about his list is that it’s refreshingly candid (”sometimes after eight or ten interviews I sort of lose the will to live”) and covers several issues you don’t see on other tips lists (boring interviewees, technical interruptions).
Thanks to Scott Baradell at Media Orchard for drawing my attention to Matthew’s blog.
Posted: July 17th, 2006 under Tips for Interviewees, Tips for Interviewers.