Do you have a Kim in your corner?
Posted another testimonial to my wife’s website today and it struck me how many times Kim’s clients rave about her enthusiasm for their book/product/business (and she’s fortunate that she can choose to take on only projects for which she really is enthusiastic). It’s one of the things that makes her a great publicist; that enthusiasm comes out in her media pitches and it often helps increase her clients’ enthusiasm during interviews.
No matter how passionate we are about our work, we can always use some rejuvenation (the more so the longer we’ve been at it 
). Do you have ways of refreshing your enthusiasm if you make your own media pitches? What about before each interview, especially during a hectic media tour?
Posted: July 15th, 2006 under Media Interview Preparation.