The Media Interview

I was watching a TV satellite interview the other day and thinking how difficult it must be to do a media tour that way. Visiting thirty cities has its own difficulties, but with satellite you’re doing up to a dozen interviews per hour for several hours a day, and you need to be fresh and interesting each time while repeating the same material you just did five minutes ago. Not only that, you have to do it talking to a camera rather than a person. Next time your favourite movie star is plugging their current movie via satellite, flip around to several stations that day and see how they do on each segment.

BTW, if you’re going to be interviewed by satellite, here are some resources:
Satellite interview tips from communications consultants Wixted Pope Nora Thompson & Associates.
Useful insights from a number of speakers who’ve done satellite tours - especially the one about remembering that the feed is always live, whether an interview is taking place or not, so watch what you say and do :-).