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And they even read the book…

Found this great quote from a 1970 article about two radio talk show hosts who had started doing TV interviews:

They research they’re [sic] weekly subjects thoroughly before going on the air, even to the point of reading their guests’ books and come prepared with questions that will stimulate, rather than stifle, conversation.

Imagine that! Anybody experienced an interview where the interviewer just didn’t bother to look at the book?

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